Where the Road Meets the Rise.
Where Route 66 leaves the Midwest and climbs into the high desert, the Mother Road finds its shape. This hat is a tribute to Flagstaff’s grit, altitude, and untamed energy, an island in the pines where mountains rise from the desert and every mile tells a story.
The custom PVC patch reimagines the iconic Route 66 shield with the jagged outline of the San Francisco Peaks, capturing the spirit of a city perched at 7,000 feet where history, hardship, and forward motion meet.
 
Marking a century of Route 66, this limited release honors the road behind us and the miles still waiting ahead.

200 made. 100 for the road that brought us here. 100 for the miles still unfolding.
 
Built for those who chase sunrises, grind through long days, and find freedom in the open road, this hat is made to keep pace whether you’re kicking back or pushing forward.
The flexible, no-pressure bill pairs with a moisture-wicking performance sweatband to keep you cool and comfortable, while laser-perforated back panels let the breeze in when the heat turns up. Lightweight and breathable, it’s designed for the long haul.
Whether it’s crushed into a pack, riding shotgun, or worn from sunrise to sundown, The Mother Road finds its shape, just like the road itself.